Downtown event in Fortuna.
Downtown Fortuna's 9th annual yard sale!

 Saturday, June 6, 2015 - from 8am to 2pm
Sign up for a spot today!
Applications are available at Strehl's Family Shoes, corner 12th and Main.
An application can also be downloaded here.

Click to enlarge poster
Application here

The Fortuna Downtown Business Association invites you to Downtown Fortuna's Annual Yard Sale! Booth designation is based on a "first come first serve basis". Applications are due May 29th, 2015 to avoid increased fee.

The date of the event coincides with National Lemonade Day – North Coast. Only 8 lemonade stands will be allowed on Main St. and they must be registered with the Lemonade Day officials. For information and to register go online to All lemonade stand booth space must be rented separately ($25.00) and not included with Yard Sale spaces.

All spaces will be approximately 12' X 12' and the fee is for space only. Sorry, no tables, pop-ups or electrical will be provided. If additional space is required, a second space must be rented. Questions? Please call 407-9494 and leave a message or email us at

Welcome to Sunny Fortuna, the Friendly City!

A model for small town America, Fortuna's downtown area has much to offer with over 100 small businesses. The area includes quaint offerings from antique shops to an art gallery to an outdoor cafe and the Farmer's Market. In Fortuna, today and yesterday come together in a very special way.

Downtown Fortuna web cam
Downtown Fortuna. Click here to go to this webcam.

Downtown cam
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Events and Festivals

Art, music, fun and great deals from local merchants is all happening in Fortuna the First Friday of every month. Downtown Fortuna’s First Friday features amazing artists from Humboldt’s North Coast, including oil, acrylic, water color painters, air brushing, pottery and modern day sculptures. Local musicians will have an outlet to play great music in a number of locations around downtown. You will find music and art that will appeal to all ages, there truly is something for everyone. Some businesses are staying open late and offering specials and discounts. Fortuna First Friday’s happening the First Friday of every month from 5 to 8pm.

Year round, the Fortuna Merchants Association is working hard to plan fun, family events that bring together the community and attract visitors from all over. Along with being known as "Sunny Fortuna" because of its Mediterranean climate, the City is also famous for its events and festivals. The year kicks off with an Easter Egg Hunt and Spring Fling. Beginning in May farmers and craft vendors gather between 10th and Main Streets every Tuesday to sell their goods at the Farmers Market.

Summer in downtown Fortuna includes the annual Citywide Yard Sale in June and Rodeo Week events in July; such as street games, the penny scramble, and the Fireman’s games. Our most widely attended event is the yearly paean to chrome and sheet metal, the Redwood AutoXpo, a car show fueled by vintage rock ‘n’ roll, pink poodle skirts, white bobby socks, sunglasses and lots of cars.

Autumn means that it’s time to celebrate the Annual Apple Harvest Festival where hayrides, live music, apple tasting and more can be found throughout all of Fortuna. On Halloween kids are invited to dress up and trick or treat at downtown businesses. Our newest event, the Fall Preview, invites craft vendors to show their gift ideas to the community.

Downtown is packed with Holiday cheer as we bring you the Downtown Open House in December. Many businesses provide free food and warm drinks as well as activities for the kids. Watch the Al Gray Electric Lighted parade and visit Santa all in one fun-filled evening.

Elsewhere in Fortuna, other festivals and events include Civil War Days and Apple Harvest. Spring brings the Daffodil Festival; Art & Wine in the Park happens in early summer.

The Hops in Humboldt festival rounds out August, preceding an eight-performance event of the Fortuna Concert Series which continues through the winter and spring. These professional musical programs feature local groups and individuals, as well as nationally and internationally known performers. The programming includes classical, jazz, folk, ethnic, vocal and instrumental music.

The Downtown Hotline Phone number is 707-407-9494.